"Success isn't always about 'greatness', it's
about consistency. Consistent, hard work gains success. Greatness
will come."
What People Say
Hi I'am Jason — Your Coach, Teammate & Guide to Long-Lasting Results
A fitness coach with a background rooted in discipline, teamwork, and real-world experience.
After proudly serving in the Army on operations in Bosnia, Kosovo, Iraq, and Afghanistan, I’ve brought the same focus, structure, and mission-ready mindset into my fitness coaching. In the military, trust, commitment, and shared goals were everything. I now carry those same values into every client relationship.
This isn’t a military boot camp — no shouting, no pressure — just expert coaching, genuine support, and accountability that gets results. I’m here to push you when needed, encourage you when it counts, and guide you toward becoming the strongest version of yourself.
With a strong foundation in nutrition and human anatomy, ensuring delivery of training programs that is not only effective but also safe, informed, and tailored to each individual.
I believe that lasting change happens when you’re not doing it alone. Working alongside clients as a team to help them to build confidence, improve health, and develop a stronger, more positive mindset. My approach is supportive, encouraging, and results-driven—helping clients make sustainable changes toward a healthier lifestyle.
Just to be clear: this isn’t a military boot camp. There is no standing over you shouting orders. Instead, just there to coach, motivate, and support you every step of the way—pushing when needed, encouraging when it counts, and always working with you to help you achieve your goals.
As a local coach, I understand the unique lifestyle and pace of the Wirral. I work with clients across West Kirby, Hoylake, Wallasey, Birkenhead, New Brighton, Heswall, Moreton, and surrounding areas — offering fitness that fits your schedule and your life.
All sessions are held in my private, fully equipped studio — no distractions, no crowds, just a supportive space where you can focus and grow, whether you're brand new to training or ready to take it up a gear.
Every plan is fully personalised:
Strength & conditioning
Functional fitness & mobility
One-on-one focus, complete flexibility
You bring the goal — I bring the structure, support, and know-how to get you there.
SERVICES
Bespoke Coaching. Real Results.
At Ignite Fitness, every program is individually crafted — no templates, no compromises.
Training and nutrition plans are tailored to your exact goals, lifestyle, and preferences, combining expert guidance with performance tracking through a private app.
This is a results-driven coaching experience designed for those who value precision, personalisation, and lasting change.
Train in a private, fully equipped studio in Wirral — or work remotely with the same level of structure and support.
Elite coaching. Zero distractions. Total focus.
Enquire now for your complimentary consultation.
PRIVATE TRAINING
Work closely in a fully equipped private studio to achieve your goals with focused, personalised training.
Every session is built around your needs, your pace, and your progress.
Habit & Nutrition Coaching
Coaching to reach your goals without negatively impacting your lifestyle.
Food can be enjoyed and taste good no matter what your goal! Let go of 'good' and 'bad' foods instead create a healthier relationship with food build good habits.
CARDIO FITNESS
Cardiovascular training is the foundation of overall health, energy, and performance. A strong heart and efficient lungs improve endurance, speed up recovery, and support everything from daily movement to intense training sessions. Every program contains cardiovascular training because it’s not optional—it’s essential for long-term health, sustainable fat loss, and performing at your best inside and outside the gym.
FLEXIBILITY TRAINING
Flexibility and mobility are the foundation of how well your body moves, performs, and stays pain-free. When joints move freely and muscles can lengthen and control movement, training becomes more effective and everyday tasks feel easier. Every client is coached in flexibility and mobility because it’s not an extra—it’s essential for protecting the body, improving performance, and staying active for the long term.
RESISTANCE TRAINING
Resistance training is the foundation of strength, resilience, and long-term health. It builds muscle, supports joint stability, improves posture, and boosts metabolism, while also playing a vital role in improving bone density—especially important as we get older. All programs include resistance training because it’s essential for staying strong, moving well, and maintaining independence for life.
EMERGENCY SERVICES & ARMED FORCES READINESS TRAINING
Emergency Services & Armed Forces readiness training is built on real-world demands, not trends. It develops strength, endurance, resilience, and movement quality needed for high-pressure, unpredictable situations. As a former soldier, this approach comes from lived experience—training that prepares the body and mind to perform under fatigue, manage load, reduce injury risk, and stay operational when it matters most.
ATHLETE STRENGTH & CONDITIONING
Athlete Strength & Conditioning is built to enhance performance, durability, and competitive edge. It develops strength, power, speed, and conditioning while reducing injury risk and improving movement efficiency. As a qualified Level 4 Strength & Conditioning coach, this approach is grounded in evidence-based programming and real-world application—ensuring athletes are prepared to perform at their best when it matters most.
APP Supported Training
Powered by Trainerize, your training and nutrition are always within reach. Enjoy personalised workouts, tailored nutrition guidance, and seamless progress tracking—all in one easy-to-use app. Your programme also includes daily mobility and flexibility training plus at-home workouts at no extra cost—because I believe in supporting your health and progress where it truly matters.